Your engagement is the metric that determines how connected you are to your audience and community; and it is pivotal to long term growth for any content creator or brand. If you're looking for ways to boost your Instagram engagement, you've come to the right place. Let us guide you on our top Instagram engagement tips to grow in 2022.
Why trust us? Our team have created a plethora of inspiring content that has been viewed over 120 Millions times; and we wouldn't have been able to do this without our engaged Australian travel community.
As always though, let's start with the basics.
Instagram engagement is a rate that is measured off the total amount of people interacting with your content. It considers your follower count, likes, comments, saves, link clicks, hashtags, direct messages, story and post mentions and story sticker interactions.
A simple way to calculate the engagement rate for a reel or post is to sum up your total likes, comments saves and shares, divide by your follower count, and then multiply by 100 to give you a percentage.
Whether you are a content creator or business, there are multiple reasons why you should focus on building up your engagement.
It's essential for greater visibility. The higher your engagement, the more the Instagram algorithm will prioritise your content to push it out to new audiences in your niche. This provides you with a better chance of engaging with your community and building up a reputable name for your area of expertise.
Building up your engagement rate also means that your community and audience resonates with the content you are producing. This is an incredible way to gauge how well you are building a like-minded community around you.
If you are after creating some monetary benefit from your social accounts, having a high engagement, metrics and community surrounding you will help provide you with opportunities from brands and sponsors.
There are so many sites that offer a plethora of tips for growing your engagement, but we've narrowed it down to the top 3 that we believe to be most important.
The number one most important tip in 2022 is that you need to be posting reels on a consistent basis! Instagram is prioritising content creators that are pushing their content out on reels.
You should be doing this at a minimum 1 time a day (and hot tip, you don't need to post on your feed!). The reels that you push out on just the reels tab will find it's way to new audiences, instead of your own following.
So if you have heaps of old footage, recycle it! Post it onto the reels and see who Instagram pushes your content to.
Now that you are postings reels on a regular basis, add some fun interactive stories in! Post questions, Q&A sessions, polls. Have some fun with your audience. This is a great way to get your following engaged with you on a day to day basis.
It is critical to engage with others in your community, because when the time comes, if they see you enjoying and reacting to their content, they will do the same to you.
If you struggle at finding people in your particular niche, or want to expand your creative network; go find 5 new accounts in a relevant hashtag to your content. Follow them and leave two pieces of engagement (e.g. like their story, comment, like or share a post). Do this each day to new people, and the people you enjoy following and you will build up your network and engagement within your community in no time.
If you haven't already, check out our article about how we created a 35 Million hit viral video, and be sure to sign up to our newsletter to stay tuned for future tips & tricks on how to edit a viral reel on your phone and all things social media, content creation and user generated content.
As always, let us know how you go! Be sure to tag us @livetocreateau.
If enjoyed this article on our Instagram Engagement Tips To Grow in 2022 and want help increasing your brands engagement, get in contact with us for a free 15 minute introduction chat!
The Live To Create team.