Content Creation Craziness!

Hey there!

Sam & Zac from LTC here, and we can hardly believe it's already March! It feels like only yesterday that we were celebrating the start of the new year.

We've been so busy wrapping up 2022 and kicking off 2023 that we almost forgot to put together our 4th newsletter edition! But fear not, we're here now, and we've got some exciting updates to share with you.

Looking back on the past year, we're incredibly proud to have worked with some amazing brands and businesses in the outdoor adventure industry. We've been creating all sorts of captivating content and promoting some truly spectacular places and experiences, and we can't wait to share it all with you - one of our edits is even being featured in an airport as we speak! 

So sit back, relax, and get ready to dive into our latest edition of what we’ve been up to!

Let's do this!

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March News

As we say goodbye to summer and welcome the cozy embrace of autumn, we wanted to take a moment to share some exciting news with you!

We've been busy bees over the past few months, traveling to Adelaide, Perth and Tasmania to capture stunning content and producing amazing work for some incredible clients. And now, we're gearing up for our trips to and from Melbourne. 

After wrapping up a busy few weeks filming alongside Vincent & Sydney World Pride, across the next month, the LTC team will be working creatively alongside Virgin Active, highlighting their fitness classes to gym facilities, and wrapping up a summer campaign for White Claw.

And the excitement doesn't stop there! Later this year, we'll be jetting off to Europe to work alongside our international clients and capture the unique experiences and cultures of some amazing destinations. We can't wait to bring these stories to life and share them with you.

But for a recap of the past few months… we wanted to give you a quick recap of a couple of the epic projects that we've been up to!

Montalto Vineyard

We've been working with Montalto Vineyard in the beautiful Mornington Peninsula to create some amazing multimedia content that showcases their award-winning wines and picturesque estate. 

Our team spent a week on location, braving the unpredictable weather to capture footage that highlights the vineyard's locally grown fresh produce, cellar door, piazza, restaurant, picnic areas, and sculpture walk. We even got some amazing drone shots to add an extra special touch to the videos.

After a lot of hard work editing and perfecting the footage, we're thrilled to announce that the content is now becoming live on Montalto's social media channels. And the response has been fantastic! Each reel has been racking up between 10k-20k views, which is a testament to the incredible appeal of the estate and LTC’s ability to showcase it in the best possible light.

Cheers to Montalto Vineyard for trusting us to bring their vision to life! Keep an eye out for more amazing content on their IG coming soon!

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Explore Rockhampton

At the end of 2022, our team had the pleasure of working alongside and exploring the beef capital of Australia, Rockhampton. Across 7 days, we immersed ourselves in a range of exciting activities including fishing, mountain bike riding, adventure caving, farm stays, and more. 

We’re pleased to announce that the ‘mates trip’ hero video we created is live! (Go give it a watch below). A full case study can also be found on our website and an incredible blog article on Explore Rockhampton blog here!

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Poof Doof

We always have an absolute blast working with Poof Doof to capture the magic of their events, and the recent Sydney World Pride celebration was no exception! The LTC team have been hitting the streets, clubs, and events over the past few weeks to capture some truly incredible shots that showcase the energy, excitement, and inclusivity of the LGBTQ+ community. 

We're thrilled to announce that multiple hero videos we created for Poof Doof are now live and ready for you to check out! From epic parties at their new Kinselas location to the Mardi Gras parade, our videos capture it all. 

Go check out the content on Poof Doof’s IG here!

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A post shared by POOF DOOF (@poofdoof)

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Albertos Travels

We are absolutely thrilled to share some amazing news about one of our very own LTC creators, Luke!

Despite juggling his Physio degree, work commitments, and Aussie adventures, Luke has been absolutely crushing it in the social media world. He's amassed an incredible 150k+ followers on Instagram and reached an astounding 17 million people in the past 90 days alone!

We've been lucky enough to work with Luke on some amazing projects, partnering with brands like Visit Victoria, Lululemon, and Newcastle University to create stunning content that showcases his incredible talent and creativity. We can't wait to see what Luke accomplishes in the coming months, and we feel so proud to have him as part of the LTC team!

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+ MORE!

In between the larger projects, we’ve worked closely alongside AMEX, Beach Blue Blue, Pure Hydrogen, Jaguar Land Rover, Gustavo Boat Party, The Yacht Social Club, McHenry’s Distillery and helping cover gigs from (and with) our incredible videographer friends Vincent, Joe, Pete, Pat & Yogi.

We will dive into some of these projects with case studies over the next few months!

One project that we’re also so proud to see live is our airport ad for 00Seven Adventures in Darwin!!

But for now…

🚀 That’s our March update! 🚀

Thank you so much for reading our forth newsletter!

As always, feel free to reach out to us at anytime - otherwise we will catch you next month! 

If you’re new here and want to stay tuned for next months updates and blog you can subscribe here!

Content Creation has been Blooming!

Hey there! It’s Sam here from Live To Create. Firstly, Zac and I hope you’ve had a fantastic August & September! It’s been a wild Winter here at the Live HQ, filming content creation productions left right and center (which has kept us hot on our toes). But we are so glad to be entering Spring!

Secondly, thank you so much for tuning in again for our newsletter! Throughout this edition, we have a run down of our past two months of productions and our exciting future plans - so be sure to read on.

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We have some exciting news to share this month!!

Explore Rockhampton

We are so excited to announce that at the end of October, we hop on a plane and jet off to Rockhampton, the Beef Capital of Australia to work alongside Explore Rockhampton! We know Rocky is notorious for their beef cattle, iconic bull statues, rodeos and professional bull riding, but a glimpse of our itinerary shows we are in for a real treat. Rocky has changed and we can’t wait to embrace it!

The locals will tell you that if your fishing cast is big enough, you could catch a barra from your hotel balcony. Others will say it's the early morning fresh air, garden picnics, afternoon hikes with spectacular sunset finales, the silence of historic caves, epic mountain biking trails, sunset helicopter adventures, or that moment before your drink is poured as you tantalise your taste buds in a chic micro-brewery.

With a rich gold rush history and Australia’s longest strip of heritage-listed buildings, Rockhampton stylish and historic Riverside Precinct is home to the brand new Rockhampton Museum of Art, the largest gallery in regional Queensland, and the magnificent Fitzroy River (Tunuba), the cultural heart of the city that beats to the sounds of the traditional custodians of the land - the Darumbal people.

So be sure to tune in to our socials, and @explorerockhampton at the end of the month to get a deep dive on our week adventure up north and some epic content creation! 

Visit Canberra

Over the past week, Zac and I have been experiencing the best that Canberra has to offer. We’ve surrounded ourselves by the festivities at Floriade, performances, fire shows and light displays at the Nightfest, hiked mountains to catch the sunrises and eaten our way around the best cafes and restaurants in the city.

It has been our pleasure to work alongside Visit Canberra. We have and will be continuing to create a plethora of creative social content to share on not only our channels, but across their social platforms. So, if you’re planning on heading to Canberra, we have the perfect itinerary for you (coming soon on our Canberra Blog!)

Stay tuned for all the content creation on @visitcanberra!

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Wow, September (and August) were crazy months! Here’s a recap of some of the amazing business’ we’ve had the pleasure of creating and producing media 🙂 

Tourism Northern Territory

Alongside fellow (and incredibly talented) adventure creators Jack & Megan, and media publicists, Kerrie O’Brien (The Age), Maggie Zhou (Refinery29) and Maya Skidmore (Time Out), Isabella from Tourism Northern Territory guided us on an inspiring 5 day journey through Darwin and Kakadu. 

Zac and I were tasked to capture and share the experience with our audiences, with over 280,000 people reached and engaged. The experiences can be viewed on our channels, or give the highlight video a watch below! ☀️

Engine Room Gym

Engine Room, a new gym based in Morriset, was after a fresh set of engaging content to highlight their unique gym and recovery space on their website and social media. With an idea in mind, the Live To Create team were contracted through Good Times Media and an epic hero video for Engine Room Gym was produced. As a result of Good Times Media’s hard work, and our videography expertise and content creation, over 280 members have signed up to the gym since opening. This is what we love to hear. 

Virgin Active Australia

There’s no doubt that the Live To Create teams loves content creation, and over the past month, we partnered alongside Virgin Active Australia to create gym highlight videos for the Wynyard and Bondi Junction gym. Our task was to capture all aspects of the gym in 20 seconds, for any new on-boarders or people interested in their local club. We highlighted different floors, classes and gym rooms to produce an engaging edit for both locations. Stay tuned on @virginactiveaustralia to check them out!

Ivy Merivale

Merivale’s Ivy Pool Club wanted to showcase the VIP bottle service, table and clubbing experience. With the brief and camera in hand, a captivating, experience-driven video was created. 

Poof Doof

It is always our pleasure to capture enchanting content for Poof Doof! Over the past few months, the Live To Create team have produced multiple event hero videos and sets of reels for Poof Doof’s social media. We can’t get over the hype and atmosphere working closely alongside the team. 

🚀 And that’s our October content creation update! 🚀

Thank you so much for reading our monthly update!

As always, feel free to reach out to us at anytime - otherwise we will catch you at the beginning of November! 

If you’re new here and want to stay tuned for next months updates and blog you can subscribe here!