THE MURRAY RIVER ROAD

Live To Create was tasked to create engaging user generated content for The Murray River road, exploring the expansive wonders that it has to offer.

OVERVIEW

In partnership with Media Mortar, two adventure content creators, Zac & Luke, followed an incredible 7 day itinerary along The Murray River Road.

SERVICES

User Generated Content, Content Creation, Drone, Travel Videography

'It was an experience like no other' - A plethora of UGC was shared to the Australian adventure and travel Instagram communities.

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Accounts Reached

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People Engaged

OUTCOME

The Murray River Road was provided with with an extensive range of social media photos, drone clips and exposure on instagram. Resulting in a 100% growth and content for months to come.

The Murray River Road Itinerary

The Murray River Road

Day 1: Greater Hume

Morning:
- Woomargama National Park
- Norths Lookout
- Hanels Lookout
- Holbrook Village

Day:
- Lake Hume
- Woomargama Hotel
- Fly faire wines

Evening:
- Kurrajong Gap Lookout
- Miss Amelie
- Ludlows Reserve

The Murray River Road

Day 2: Albury Wodonga

Morning:
- Bean Station
- Yindyamarra Sculpture Walk

Day:
- Mountain Bike Nail Can Hill
- Bike Path Wodonga

Evening:
- Two fingers whisky
- Astor Hotel

The Murray River Road

Day 3: Albury Wodonga

Morning:
- Eateries on Dean Street, Albury
- Gateway Village + Street Art

Day:
- Art Gallery
- Canvas Eatery

Evening:
- Howlong balery + Pub
- Granthams Bend Campground in Corowa

The Murray River Road

Day 4: Corowa

Morning:
- Sunrise Corowa

Day:
- Corowa Whisky & Chocolate Factory

Evening:
- Pfeiffer Wines Wahgunyah
- Forges Beach Number Two Campsite

The Murray River Road

Day 5: Strathmerton - Ulupna

Morning:
- Zanker’s Farm

Day:
- Cactus Country (Ice cream, Prickly pear cider, Mexican lunch)

Evening:
- Pfeiffer Wines Wahgunyah
- Forges Beach Number Two Campsite

READY TO BRING YOUR VISION TO LIFE?

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